Case Study: Proposal Videos from Isabelle Weddings November 3, 2010
Posted by moonstarlady in Ad Review, Advertising, Lifestyle observations, Public Relations & Media, Social Media, Technology.trackback
I stumbled upon these series of videos through a friend’s Facebook page and found it incredibly entertaining. Created by Bates 141 in Taiwan, it was part of a campaign for Isabelle Wedding Cakes. Delightfully pieced together into 12 different branded films, it was set to appeal to all women by following the signs of the zodiac to depict various marriage proposal scenes.
The films were seeded onto Youtube and from there viewers were directed to the campaign web site. It’s a really creative way to tap on the subject of “Marriage” (a widely discussed topic in society, elevated further by the recent “Taiwanese Woman Marries Herself” incident, and making the brand that more appealing to its target audience.
This was done all on social media and I think it’s really the way forward for brands.
I really enjoyed this and judging from my colleagues’ reactions, it definitely appealed to the right target group!
Check it out and tell me what was your favourite proposal video? 
(I’m a scorpio btw…ke ke ke)
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